A good friend of mine, Tom White Jr., shared a story that bears repeating here.  It is a real testament to managing your online reputation.
A customer came on the lot today and bought a car.  They would not deal with any of my other staff or sales people and when I asked why they wanted [...]

Providing value without a sales pitch is a stronger form of persuasion than any well designed marketing campaign. It shows competence in what you do and people will seek out your services. It is the strongest form of permission based marketing.
Marketing without leading with a sales pitch is a strong testament to [...]

Almost daily I receive UCE (unsolicited commercial email) and I am sure most that read this blog do as well. I have even done some post in the past about how the vendors in the industry do not follow the CAN SPAM Act. But what is amazing is when I receive UCE from [...]

As an Internet Sales Manager my job is to market the dealership online, however most of my readers know that I also gear a lot of my marketing materials online to brand myself in addition to the dealership.
I use a lot of free resources like squidoo.com, craigslist, pay for my own 800 number and even [...]

My role as an Internet Sales Manager started off as a salesperson who handles online automotive leads and has developed into much more. While the core of my job is to take a customer from contact to close the volume that I have created through various lead sources and self created content has caused [...]