As an Internet Sales Manager my job is to market the dealership online, however most of my readers know that I also gear a lot of my marketing materials online to brand myself in addition to the dealership.
I use a lot of free resources like squidoo.com, craigslist, pay for my own 800 number and even [...]

In my position as an ISM my income is derived from measurable Internet results. Most of the deals I close myself and am paid as a sales person on the occasion I pass a lead to a “salesperson” I am paid an override. I use other online marketing properties to capture search engine [...]

Some amazing things have transpired over the last few days that have been absolutely amazing. I am sure any dealership near a military installation that has troops deployed overseas receives their fair share of leads from soldiers deployed over seas, I receive them daily. Because I have three nephews that have been rotating [...]

The apathy and BS displayed by vendors in the automotive industry is absolutely amazing if not comical. The problem is that dealers do not know the difference in good and bad unless it is quantified in a spreadsheet or P & L. Some of the things that are accepted and deemed to be cutting edge in the industry are still way behind the times in the grand scheme of things in Internet marketing.

Ok I did it, I have returned to Carl Gregory Chrysler as the ISM. My absence there has generated an awareness of the incremental business that can be delivered via Internet marketing for the dealership. While I have created some very niche specific services during the past few months it looks like [...]

Chance are if you have seen more than one lead from online lead generation you have seen an email address @yahoo.com. In my early days of internet marketing I would cringe when I see them. I know that yahoo email addresses have always had a problem with deliverability. Most emails sent for [...]

When we interact with customers online, over the phone and in person our calls to action are very important. Every contact needs to have a call to action. Many times when we receive sales opportunities online the consumer does not give a phone number for us to contact them. Let’s face it [...]