As an Internet Sales Manager my job is to market the dealership online, however most of my readers know that I also gear a lot of my marketing materials online to brand myself in addition to the dealership.
I use a lot of free resources like squidoo.com, craigslist, pay for my own 800 number and even [...]

Ok I did it, I have returned to Carl Gregory Chrysler as the ISM. My absence there has generated an awareness of the incremental business that can be delivered via Internet marketing for the dealership. While I have created some very niche specific services during the past few months it looks like [...]

I had a question recently posted over at DearlerRefresh.com that caused quite a stir at the dealership and with some vendors. I obviously don’t like the current automotive classified systems. Dealers pay to advertise their vehicles there and provide those sites with content. They take that content and use it to promote [...]

If you don’t know what a leak in online advertising is let me give you a short primer.  A leak is any action a surfer can perform that does not benefit the advertiser.  Case in point.  Cars.com and Autotrader.com have huge leaks in how your offers are displayed to the surfer.
The biggest one is the [...]