Road to the Sale

Automotive Email Marketing - Are you getting it right?

June 19th, 2008 by Paul Rushing | 4 Comments

Automotive Email Marketing - Are you getting it right?

As an internet marketer I maintain several large mailing list and use them for marketing products and services. Mostly in the Identity Theft Niche and the Make Money Online Niche. One of the most critical parts of these online marketing properties is the list that is built around them and the email marketing [...]


Back at it as a Dealership Employee….

January 18th, 2008 by Paul Rushing | No Comments

Back at it as a Dealership Employee….

Ok I did it, I have returned to Carl Gregory Chrysler as the ISM. My absence there has generated an awareness of the incremental business that can be delivered via Internet marketing for the dealership. While I have created some very niche specific services during the past few months it looks like [...]


Whose Conversation are You Listening to?

January 3rd, 2008 by Paul Rushing | No Comments

Whose Conversation are You Listening to?

God gave me two ears and one mouth, I think he did it for a reason. It does remind me that I should listen twice as much as I talk. I really can’t say that I live up to that goal but I am working on it and with the huge shifts taking [...]


Gettin’ Ready to Get Ready

August 31st, 2007 by Paul Rushing | No Comments

Gettin’ Ready to Get Ready

Depending on the part of the country you are from the title may look nonsensical. I got caught in the trap over the last few weeks of working with some of the tools that I have recently acquired to optimize their use. The short term effect on internet sales was negative. The [...]


Internet sales is as easy as ABC - “Always Be Closing”

August 8th, 2007 by Paul Rushing | No Comments

Internet sales is as easy as ABC - “Always Be Closing”

When we interact with customers online, over the phone and in person our calls to action are very important. Every contact needs to have a call to action. Many times when we receive sales opportunities online the consumer does not give a phone number for us to contact them. Let’s face it [...]


So you think you can sell cars on the Internet?

August 8th, 2007 by Paul Rushing | No Comments

So you think you can sell cars on the Internet?

That was the question my general manager asked right before giving me the job of managing our online marketing. Of course my answer was a resounding yes. In my haste to accept the position and get started selling cars over the Internet I really did not think through my answer. If I [...]


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