SEO

Is the Long Tail Important in Automotive SEO?

June 30th, 2008 by Paul Rushing | 2 Comments

Is the Long Tail Important in Automotive SEO?

One thing is for sure not everyone in the Automotive Online Marketing Niche will ever agree on all things. I have actually become good friends with an individual a little over a year ago debating the power of the “Long Tail” keywords.
For those that do not know what the term Long Tail refers to [...]


User Generated Content - I love Squidoo.com

May 17th, 2008 by Paul Rushing | No Comments

User Generated Content - I love Squidoo.com

I love Squidoo.com and use it for a variety of different niche landing pages. In effect I can create simple personal branding messages for given keywords and use them to help push up our main site for selected keywords. In essence I create small dealer micro sites.
What is nice about using squidoo.com for [...]


All Paid SEO is Black Hat - Believe it or Not Google Bombing is Alive and Well

April 23rd, 2008 by Paul Rushing | 2 Comments

All Paid SEO is Black Hat - Believe it or Not Google Bombing is Alive and Well

Many aspects of onsite and offsite search engine optimization are nothing more than an attempt to deceive the search engines in to believing that your site is the authority on whatever keywords you are trying to rank for. Keyword rich content that is not regularly updated will help you rank for very targeted long [...]


Back at it as a Dealership Employee….

January 18th, 2008 by Paul Rushing | No Comments

Back at it as a Dealership Employee….

Ok I did it, I have returned to Carl Gregory Chrysler as the ISM. My absence there has generated an awareness of the incremental business that can be delivered via Internet marketing for the dealership. While I have created some very niche specific services during the past few months it looks like [...]


Have Auto Dealers Missed the Boat on Web 2.0

November 19th, 2007 by Paul Rushing | 1 Comment

Have Auto Dealers Missed the Boat on Web 2.0

I read two very interesting articles today that deal with the rise and eventual fall of social networking and social media style sites. One implies hope for sites such as myspace and facebook and the other show the direction in the eventual decline of these mediums for true networking opportunities.
What Can fix Myspace [...]


What does Negative Information Cost You?

October 22nd, 2007 by Paul Rushing | 10 Comments

What does Negative Information Cost You?

I am sure you have heard the stories where dealerships get “flogged” or worse yet somebody takes the time to buy a domain such as yourdealershipsucks.com and creates a disgruntled customer forum, rippoffreport.com entries, my3cents, myspace and the list goes on. Next thing you know when you search your dealership name in Google or [...]


Doing My Own Thing

October 6th, 2007 by Paul Rushing | No Comments

Doing My Own Thing

With what I have learned over the last several months it is time move on to the next phase in my online automotive career. I am now a free agent and have decided to follow my passions. As most of my reader know I am an Internet Marketer and have decided to pursue [...]


Outsourcing Content Creation and Building a Blog Network

September 7th, 2007 by Paul Rushing | No Comments

Outsourcing Content Creation and Building a Blog Network

As most of my readers know by now I do believe that a blog network can generate more traffic through proper SEO to dominate SERP’s.  I have retained the services of  a copywriter to help with providing content for the blog network.  My initial cost for this will be around $500.  For $500 I will [...]


Longtail Keywords and Generating Leads

September 2nd, 2007 by Paul Rushing | 2 Comments

Longtail Keywords and Generating Leads

The entry level SEO knowledge to sell affiliate products online is knowing to target the “longtail”.  Generally trying to rank for generic keywords does not help affiliate sales.  Most people searching for generic keywords are looking purely for information and realize that they need to refine their search.  In automobiles I see no difference.
There is [...]


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