Tools

Automotive Email Marketing - Are you getting it right?

June 19th, 2008 by Paul Rushing | 4 Comments

Automotive Email Marketing - Are you getting it right?

As an internet marketer I maintain several large mailing list and use them for marketing products and services. Mostly in the Identity Theft Niche and the Make Money Online Niche. One of the most critical parts of these online marketing properties is the list that is built around them and the email marketing [...]


Who is responsible for marketing you?

June 8th, 2008 by Paul Rushing | No Comments

Who is responsible for marketing you?

As an Internet Sales Manager my job is to market the dealership online, however most of my readers know that I also gear a lot of my marketing materials online to brand myself in addition to the dealership.
I use a lot of free resources like squidoo.com, craigslist, pay for my own 800 number and even [...]


Evergreen content is it worth the time?

May 8th, 2008 by Paul Rushing | No Comments

Evergreen content is it worth the time?

I do not use the Internet solely for the purpose of selling cars, just like the majority of people in my position. I go there for my banking, news, networking and even to play an occasional hand of poker(never at work :P). I also do some niche affiliate marketing as well and well [...]


How to Drastically Reduce Credibility - Follow iMagic Labs Lead

April 17th, 2008 by Paul Rushing | 2 Comments

How to Drastically Reduce Credibility - Follow iMagic Labs Lead

In an effort to build our Internet Department, I reached out to an Internet Lead Management Vendor (ILM), iMagic Labs, and was shocked at the amazing apathy displayed in that organization.
I basically asked if they would be willing to work out some type of trade out for their ILM product and the response was [...]


Building trust with your audience

March 16th, 2008 by Paul Rushing | 2 Comments

Building trust with your audience

Building trust with your audience is a critical task if you wish to market anything online if it requires personal interaction or an increased trust level for consumers to buy.  In the Internet Marketing Arena inside of the Make Money Niche it is one of the first things that you learn, build a trust relationship [...]


Whats it gonna take to be successful?

February 24th, 2008 by Paul Rushing | No Comments

Whats it gonna take to be successful?

It looks like I will be wrapping up February fairly strong and moving forward with a ton more work to be done.  It has taken almost a month to get the properties and inventory straightened out and it is still not 100%.  This coupled with added multiple levels of content to the web is a [...]


Automotive Social Networking - It’s Failing Miserably

January 26th, 2008 by Paul Rushing | 2 Comments

Automotive Social Networking - It’s Failing Miserably

Social Media Networks in the automotive industry are fledgling and the dynamics created inside of them is atypical of what you see in other niches. Some of what I have seen are complete aberrations and others I have a special kindred for, all have afforded some decent networking opportunities, even the one that is [...]


Back at it as a Dealership Employee….

January 18th, 2008 by Paul Rushing | No Comments

Back at it as a Dealership Employee….

Ok I did it, I have returned to Carl Gregory Chrysler as the ISM. My absence there has generated an awareness of the incremental business that can be delivered via Internet marketing for the dealership. While I have created some very niche specific services during the past few months it looks like [...]


Making the most of what you have

September 11th, 2007 by Paul Rushing | 2 Comments

Making the most of what you have

Almost daily I receive sales calls from various vendors to the point that I am no longer very nice about it. Everything is newer, better and more intuitive than what I am using now. That may very well be the case, but I am very pragmatic when it comes to spending other [...]


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