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	<title>Internet Sales Manager in Training</title>
	
	<link>http://ismintraining.com</link>
	<description>Strategy, Opinions and Insight</description>
	<pubDate>Sun, 16 Nov 2008 03:30:46 +0000</pubDate>
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	<language>en</language>
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		<title>Can You Find the Ball?</title>
		<link>http://feeds.feedburner.com/~r/IsmInTraining/~3/453910204/</link>
		<comments>http://ismintraining.com/road-to-the-sale/can-you-find-the-ball/#comments</comments>
		<pubDate>Sat, 15 Nov 2008 11:23:14 +0000</pubDate>
		<dc:creator>Paul Rushing</dc:creator>
		
		<category><![CDATA[Brand Building]]></category>

		<category><![CDATA[Online Advertising]]></category>

		<category><![CDATA[Online Classifieds]]></category>

		<category><![CDATA[Road to the Sale]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[The Biz]]></category>

		<category><![CDATA[Tools]]></category>

		<category><![CDATA[Traffic to Your Site]]></category>

		<category><![CDATA[automotive social networking]]></category>

		<category><![CDATA[social networking]]></category>

		<category><![CDATA[automotive internet sales]]></category>

		<category><![CDATA[automotive vendors]]></category>

		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://ismintraining.com/?p=92</guid>
		<description><![CDATA[


The automotive digital marketing space is now the wild west of the auto industry and represents the best opportunity for dealers, who have the ability to make informed decisions, to promote their dealerships and inventory online.  Unfortunately for most dealers they rely on recommendations from individuals or companies that have a back end motive [...]]]></description>
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		<item>
		<title>Ten Reasons to not use Wordpress.com for a Dealer Blog</title>
		<link>http://feeds.feedburner.com/~r/IsmInTraining/~3/437378327/</link>
		<comments>http://ismintraining.com/road-to-the-sale/ten-reasons-to-not-use-wordpresscom-for-a-dealer-blog/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 03:47:34 +0000</pubDate>
		<dc:creator>Paul Rushing</dc:creator>
		
		<category><![CDATA[Brand Building]]></category>

		<category><![CDATA[Road to the Sale]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[social networking]]></category>

		<category><![CDATA[automotive blogging]]></category>

		<category><![CDATA[car dealer blogs]]></category>

		<category><![CDATA[cheap car dealer blogs]]></category>

		<category><![CDATA[wordpress.com dealer blogs]]></category>

		<guid isPermaLink="false">http://ismintraining.com/?p=90</guid>
		<description><![CDATA[

Wordpress.org as a blogging platform is awesome.  This blog uses it as well as most of the blogs you see in the blogosphere.  Wordpress.com is good for joining a blogging community to publish your thoughts and to share ideas with others, but it is not suitable for a car dealership blog.
The top 10 reasons to [...]]]></description>
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		<item>
		<title>Winning the Online Game in a Down Market</title>
		<link>http://feeds.feedburner.com/~r/IsmInTraining/~3/418451368/</link>
		<comments>http://ismintraining.com/traffic-to-your-site/winning-the-online-game-in-a-down-market/#comments</comments>
		<pubDate>Sun, 12 Oct 2008 09:29:16 +0000</pubDate>
		<dc:creator>Paul Rushing</dc:creator>
		
		<category><![CDATA[Brand Building]]></category>

		<category><![CDATA[Online Advertising]]></category>

		<category><![CDATA[Traffic to Your Site]]></category>

		<category><![CDATA[automotive internet marekting]]></category>

		<category><![CDATA[automotive marketing]]></category>

		<category><![CDATA[automotive online marketing]]></category>

		<category><![CDATA[car dealer online marketing]]></category>

		<guid isPermaLink="false">http://ismintraining.com/?p=89</guid>
		<description><![CDATA[

Your ISM&#8217;s are sitting on go.  Your process is perfect.  Leads are responded to within minutes via email and phone, easy to do you are not getting many.  You and your sales people realize that customers are shopping online before they get to the store.  You already know how to handle the customer that has [...]]]></description>
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		<item>
		<title>Where is Your Dealership’s Blog?</title>
		<link>http://feeds.feedburner.com/~r/IsmInTraining/~3/416913203/</link>
		<comments>http://ismintraining.com/dealership-online-properties/where-is-your-dealerships-blog/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 16:01:05 +0000</pubDate>
		<dc:creator>Paul Rushing</dc:creator>
		
		<category><![CDATA[Dealership Online Properties]]></category>

		<category><![CDATA[blogs for car dealers]]></category>

		<category><![CDATA[car dealership blog]]></category>

		<category><![CDATA[setting up a dealership blog]]></category>

		<guid isPermaLink="false">http://ismintraining.com/?p=87</guid>
		<description><![CDATA[

If your dealership does not have a blog you are missing a piece in your online marketing puzzle.  Blogs can accomplish many goals for your store and staff.
Benefits of a Car Dealer Blog

Make it easier for potential customers to find you - Blogs properly optimized have almost instant search engine optimization.  Blogs can capture national [...]]]></description>
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		<item>
		<title>Digital Dealer V - Use it or lose it..</title>
		<link>http://feeds.feedburner.com/~r/IsmInTraining/~3/414324181/</link>
		<comments>http://ismintraining.com/social-networking/digital-dealer-v-use-it-or-lose-it/#comments</comments>
		<pubDate>Wed, 08 Oct 2008 01:17:11 +0000</pubDate>
		<dc:creator>Paul Rushing</dc:creator>
		
		<category><![CDATA[automotive social networking]]></category>

		<category><![CDATA[social networking]]></category>

		<category><![CDATA[dealer magazine]]></category>

		<category><![CDATA[digital dealer]]></category>

		<category><![CDATA[drivingsales]]></category>

		<category><![CDATA[Mike Roscoe]]></category>

		<category><![CDATA[online automotive internet marketing]]></category>

		<guid isPermaLink="false">http://ismintraining.com/?p=84</guid>
		<description><![CDATA[

Unfortunately my plans for Digital Dealer V were canceled at the last minute, but the timing was good personally.  It does look there will be a lot of things covered there as there always is.  This appears to be the crowning glory for Mike Roscoe and his publications.
I sure hope that we will see some [...]]]></description>
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		<item>
		<title>What are you delivering?</title>
		<link>http://feeds.feedburner.com/~r/IsmInTraining/~3/413739339/</link>
		<comments>http://ismintraining.com/uncategorized/what-are-you-delivering/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 11:56:07 +0000</pubDate>
		<dc:creator>Paul Rushing</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ismintraining.com/?p=83</guid>
		<description><![CDATA[

Customer retention in today&#8217;s market environment may be the best way to insure cash flow and increase profitability while this market corrects itself.  This applies to dealers and vendors that service them.
With the recent announcement of the vendor ratings platform at DrivingSales I have seen the feedback from both dealers and vendors.  Dealers are looking [...]]]></description>
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		<feedburner:origLink>http://ismintraining.com/uncategorized/what-are-you-delivering/</feedburner:origLink></item>
		<item>
		<title>A recap of a good day on the other side of the Car Biz</title>
		<link>http://feeds.feedburner.com/~r/IsmInTraining/~3/401411044/</link>
		<comments>http://ismintraining.com/brand-building/a-recap-of-a-good-day-on-the-other-side-of-the-car-biz/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 03:34:35 +0000</pubDate>
		<dc:creator>Paul Rushing</dc:creator>
		
		<category><![CDATA[Brand Building]]></category>

		<category><![CDATA[automotive social networking]]></category>

		<category><![CDATA[social networking]]></category>

		<category><![CDATA[automotive digital marketing]]></category>

		<category><![CDATA[in the trenches]]></category>

		<category><![CDATA[used car blogs]]></category>

		<guid isPermaLink="false">http://ismintraining.com/?p=79</guid>
		<description><![CDATA[

Many of my regular readers know that I am not longer In the Trenches as and Internet Sales Manager.  I now am working full time to help build an Automotive Social Network and publish content in many places.  Today has had to be one of the more interesting days since starting this adventure.

A good friend [...]]]></description>
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		<item>
		<title>SEO vs SEM - Part One</title>
		<link>http://feeds.feedburner.com/~r/IsmInTraining/~3/391264880/</link>
		<comments>http://ismintraining.com/seo/seo-vs-sem-part-one/#comments</comments>
		<pubDate>Sat, 13 Sep 2008 04:22:35 +0000</pubDate>
		<dc:creator>Paul Rushing</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<category><![CDATA[car dealer onsite optimization]]></category>

		<category><![CDATA[car dealer seo]]></category>

		<category><![CDATA[seo vs sem]]></category>

		<guid isPermaLink="false">http://ismintraining.com/?p=78</guid>
		<description><![CDATA[


Is search engine marketing (SEM or PPC) really a wise investment of marketing capitol?
Is a dedicated search engine optimization (SEO) investment worth the money and effort?

The obvious answer to both is a resounding yes.  But first you need to define your goals before starting on either one.  They both have their place but they two [...]]]></description>
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		<item>
		<title>Social Interactions - How do you represent your brand?</title>
		<link>http://feeds.feedburner.com/~r/IsmInTraining/~3/381386439/</link>
		<comments>http://ismintraining.com/brand-building/social-interactions-how-do-you-represent-your-brand/#comments</comments>
		<pubDate>Tue, 02 Sep 2008 14:01:50 +0000</pubDate>
		<dc:creator>Paul Rushing</dc:creator>
		
		<category><![CDATA[Brand Building]]></category>

		<category><![CDATA[social networking]]></category>

		<category><![CDATA[car dealer search enginge reputation management]]></category>

		<category><![CDATA[online branding]]></category>

		<guid isPermaLink="false">http://ismintraining.com/?p=77</guid>
		<description><![CDATA[

There are many places online for consumers to vent their frustrations like ripoffreport.com, pissedconsumer.com or dealerrater.com, some will create their own sites like PlanetHyundaiSucks.com.  Car dealers can take negative consumer responses in these venues and strive to turn it into a positive or they can respond very negatively and damage their brand.
Sites like these and [...]]]></description>
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		<feedburner:origLink>http://ismintraining.com/brand-building/social-interactions-how-do-you-represent-your-brand/</feedburner:origLink></item>
		<item>
		<title>Where is your Automotive Industry blog?</title>
		<link>http://feeds.feedburner.com/~r/IsmInTraining/~3/375214705/</link>
		<comments>http://ismintraining.com/brand-building/where-is-your-blog/#comments</comments>
		<pubDate>Tue, 26 Aug 2008 13:21:52 +0000</pubDate>
		<dc:creator>Paul Rushing</dc:creator>
		
		<category><![CDATA[Brand Building]]></category>

		<category><![CDATA[automotive social networking]]></category>

		<category><![CDATA[social networking]]></category>

		<category><![CDATA[automotive blogging]]></category>

		<category><![CDATA[car dealer blogs]]></category>

		<category><![CDATA[permission based marketing]]></category>

		<guid isPermaLink="false">http://ismintraining.com/?p=76</guid>
		<description><![CDATA[

Why are dealers and vendors that serve them not heating up the blogosphere?
Some Numbers -

Around 175,000 blogs are created EACH DAY.
Technorati claimed that on July 31, 2006 that they started tracking their 50 Millionth blog.

It is tough to claim your space in the blogoshpere but not impossible.  The reason you see so many blogs [...]]]></description>
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