Chance are if you have seen more than one lead from online lead generation you have seen an email address @yahoo.com. In my early days of internet marketing I would cringe when I see them. I know that yahoo email addresses have always had a problem with deliverability. Most emails sent for commercial purposes go straight to the spam folder.

Here is something that I have been doing and getting real time interaction with over 50%. I send them an instant message. If you are not trying to contact online consumers using an instant messenger you may be missing some opportunities. If they don’t provide a phone number and your email goes into the spam box you really don’t have a thing, but another online lead that is less than optimal.

If you are not familiar with using instant messenger keep watching this post as I will provide an Idiot’s Guide to using instant messenger soon to create opportunities.