Who is responsible for marketing you?
June 8th, 2008 | by Paul Rushing Published in Brand Building, Leads to Customers, Online Classifieds, Tools, Traffic to Your Site
As an Internet Sales Manager my job is to market the dealership online, however most of my readers know that I also gear a lot of my marketing materials online to brand myself in addition to the dealership.
I use a lot of free resources like squidoo.com, craigslist, pay for my own 800 number and even have created my own microsites. All at my own expense. Fortunately I was able to work out a marketing reimbursement for sales I generate that do not cost the dealership any money, if it can be sourced to my own efforts. Now the dealership has taken this and turned it into a spiff for all sales people. Which is fine by me.
I shared this idea at www.drivingsales.com in a contest that they have for the best spiff idea and would appreciate you helping me with this. You can see my submission here (If you will take the time to register and vote for my idea it would be greatly appreciated. )
www.DrivingSales.com is poised to be the driving force in automotive social networking as it will be geared towards dealership employees allowing them to give honest ratings on vendors and share online and offline marketing ideas, management techniques, network and move your automotive career to the next level.
They will be a valuable resource. I have personally spoken with one of the founders and his vision is to move the industry into this century in it’s online initiatives. Stay tuned as I will be interviewing him here in the very near future.
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