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	<title>Comments on: The Future of Online Advertising</title>
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	<description>Strategy, Opinions and Insight</description>
	<pubDate>Wed, 19 Nov 2008 12:35:30 +0000</pubDate>
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		<title>By: Patrick</title>
		<link>http://ismintraining.com/online-advertising/the-future-of-online-advertising/#comment-99</link>
		<dc:creator>Patrick</dc:creator>
		<pubDate>Thu, 08 Nov 2007 16:59:01 +0000</pubDate>
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		<description>It will be interesting to see the difference in conversion ratios from these video based ads vs. textual based ads.  Have you seen any data regarding this?

Integrating video ads across Google's AdSense Network seems like a no brainer for dealerships looking to generate more exposure and create 'buzz' about their promotions.  

In order to really optimize your brand online, I suggest that every dealership register a YouTube Channel with their dealership's name and start posting all their video content as soon as possible.  Not only will your commercials reach a whole new audience online, but you will also have a great way to track what commercials are being viewed online to determine what works for your next campaign.</description>
		<content:encoded><![CDATA[<p>It will be interesting to see the difference in conversion ratios from these video based ads vs. textual based ads.  Have you seen any data regarding this?</p>
<p>Integrating video ads across Google&#8217;s AdSense Network seems like a no brainer for dealerships looking to generate more exposure and create &#8216;buzz&#8217; about their promotions.  </p>
<p>In order to really optimize your brand online, I suggest that every dealership register a YouTube Channel with their dealership&#8217;s name and start posting all their video content as soon as possible.  Not only will your commercials reach a whole new audience online, but you will also have a great way to track what commercials are being viewed online to determine what works for your next campaign.</p>
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