Comments on: All Paid SEO is Black Hat - Believe it or Not Google Bombing is Alive and Well http://ismintraining.com/seo/all-paid-seo-is-black-hat-believe-it-or-not-google-bombing-is-alive-and-well/ Strategy, Opinions and Insight Thu, 21 Aug 2008 21:01:10 +0000 http://wordpress.org/?v=2.5.1 By: Paul Rushing http://ismintraining.com/seo/all-paid-seo-is-black-hat-believe-it-or-not-google-bombing-is-alive-and-well/#comment-542 Paul Rushing Thu, 24 Apr 2008 04:33:54 +0000 http://ismintraining.com/seo/all-paid-seo-is-black-hat-believe-it-or-not-google-bombing-is-alive-and-well/#comment-542 Yes Ryan the structure, relevancy and frequent updating of the content will allow for "natural" SEO. Supporting web properties designed around the user experience, supporting your main marketing message, is the perfect win-win SEO technique, however most properties used to support dealer website SEO efforts do not really offer any relevancy to the real message. It's a crazy line to walk, but I believe a combination of all disciplines will provide optimal results. Yes Ryan the structure, relevancy and frequent updating of the content will allow for “natural” SEO.

Supporting web properties designed around the user experience, supporting your main marketing message, is the perfect win-win SEO technique, however most properties used to support dealer website SEO efforts do not really offer any relevancy to the real message.

It’s a crazy line to walk, but I believe a combination of all disciplines will provide optimal results.

]]> By: Ryan Gerardi http://ismintraining.com/seo/all-paid-seo-is-black-hat-believe-it-or-not-google-bombing-is-alive-and-well/#comment-541 Ryan Gerardi Thu, 24 Apr 2008 04:13:54 +0000 http://ismintraining.com/seo/all-paid-seo-is-black-hat-believe-it-or-not-google-bombing-is-alive-and-well/#comment-541 You know, the purpose of SEO is to prepare your web assets for relevancy in the Search Markets where your customer audience frequents. If you optimize for the sake of SEO, you are not really respecting your customer audience and the ROI will not equate either. You could even go as far as stating that this in and of itself is black hat. But if you prepare your web assets for the benefit of your customer audience and do it in a way that is search-engine friendly, then you are giving justice to the cause because you are genuinely catering to your customer needs while at the same time respecting the interests of search engines. So long as you keep these two elements in balance and adhere to transparent SEO techniques, it doesn't really matter how you utilize the web assets. The right customers will find you and search engines will pick up on that. You know, the purpose of SEO is to prepare your web assets for relevancy in the Search Markets where your customer audience frequents. If you optimize for the sake of SEO, you are not really respecting your customer audience and the ROI will not equate either. You could even go as far as stating that this in and of itself is black hat. But if you prepare your web assets for the benefit of your customer audience and do it in a way that is search-engine friendly, then you are giving justice to the cause because you are genuinely catering to your customer needs while at the same time respecting the interests of search engines. So long as you keep these two elements in balance and adhere to transparent SEO techniques, it doesn’t really matter how you utilize the web assets. The right customers will find you and search engines will pick up on that.

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