Wordpress.org as a blogging platform is awesome. This blog uses it as well as most of the blogs you see in the blogosphere. Wordpress.com is good for joining a blogging community to publish your thoughts and to share ideas with others, but it is not suitable for a car dealership blog.
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It is tough to claim your space in the blogoshpere but not impossible. The reason you see so many blogs being created daily is because most are just pure marketing pieces not designed to build a brand or encourage dialog. They are aberrations of the logical purpose for creating blogs.
Automation is not the key. That is splogging and does nothing to really build a brand. People want to be able to connect with you and a blog is probably the easiest way to do it. It allows you to get your message across in a non confrontational way and give individuals a connection with you and your brand.
Technology has enabled customers to dramatically change their attitude towards marketing. As a result, they are tuning out in increasing numbers and talking back. Customers are shifting massively their entertainment and information consumption away from traditional media to the new web space.
Marketers are responding by shifting their advertising to web properties, but online advertising is struggling to gain trust. According to a recent Forrester survey of US households, only 6% trust search engine ads and 2% online banner ads. Customers trust themselves and each other in influencing their perception of a brand. Yet few marketers have embraced blogging, although it supposedly enables a more personal and two-way interaction with the brand. Logic+Emotion
Traditional media is dying. Our one sided messages are being ignored and those that take the time to differentiate themselves will capture more of the shrinking market share. Blogs can be uses as PR tools, to influence, advertise, build conversations and expand your creativity.
Personal and corporate blogs can widen your reach and tap into other online conversations, that is how you build a brand. If you can establish yourself as a hub for information to those that you are wanting to attract to your business then you have tapped into the power of blogging as a marketing tool.
You can build calls to action in your message
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