Wow it has been awhile since I have shown this blog any love and do apologize that your comment did not appear immediately.

Unfortunately our store website is controlled by our corporate office and there is very little that I can do with it at this point.

The biggest advantage that I have is that I have created many levels content across various mediums that generate many direct calls and emails.

That content is targeted to specific regional keyword combinations and has proven invaluable at generating many direct inquiries.

Also timeliness in a reply is critical and following through with customer expectations is critical. Don’t play the games they expect and it pays off in spades.

Also I have a online “brag book” that I have just started which also will help with that conversation.

http://www.squidoo.com/paulrushing

Online customers expect their questions to be answered no matter how the lead is generated. Your customer has to identify with you as a person and once that is accomplished my job becomes easier.

It has been a while since we spoke. As a dealer technology vendor specializing in assisting dealers in developing trust online… I’m curious (and it is just a question your readers may like)…

“What things do you do at your dealership to inspire and generate online trust with your consumers?”

If you don’t remember me, Ai-Dealer sells the Buy Direct / Shopping Cart for car dealers to add on to their websites. Consumer self-serve generates trust because online systems like ours have to be built so that consumers want to proceed… which requires easy to understand workflow + trust.

So, on your website (and I haven’t been to it), what do you do to get your consumers to trust you?

In your follow up responses to leads, what do you do to get your consumers to trust you?

In your SEM/PPC (if you do that), what message on the banner ads do you use? What keywords do you buy that brings “right minded” consumers to you?

What else do you do? Consumer focused blogs that speak a language of trust?

It is your blog and I’m a tech vendor, so no answers or opinions from me…